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Work

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Projects
Case Studies

Rethinking the Finish Line

A repositioning project focused on helping Nike Running connect with Gen Z through inclusive, culturally relevant storytelling.

Year

2025

Company

Nike Running

From Acquisition to Activation

A multi-funnel campaign designed to reintroduce Crescendo after its acquisition of PartnerHero.

Year

2024

Company

Crescendo x PartnerHero

Developing a Digital Palate

A cross-platform app built to help users track, manage, and return to the products, flavors, and brands they love.

Year

2024

Company

Palate Pilot

Civic Identity in Action

A values-driven project focused on branding and building the digital home for a grassroots civic movement.

Year

2023

Company

Change the Wave

Reviving the Digital Shelf

A full-funnel content refresh for P&G brands—designed to turn underperforming PDPs into brand-aligned, conversion-ready product experiences.

Year

2023

Company

P&G Brands

Translating complexity into clarity.
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Whether I’m leading a campaign or shaping a digital experience, I bring a thoughtful, insight-driven approach that balances creativity with precision.

Direction & Creation

Brand Strategy

Design Thinking

Messaging Development

User Research

Analysis & Optimization

Content Architecture

Campaign Planning

Data Analysis

Performance Optimization

Get in Touch

hayleymorostrategy@gmail.com

hcf31@georgetown.edu

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