Developing a Digital Palate

In a world of infinite options, remembering what you liked—and where you found it—is harder than it should be. Whether it’s a specific oat milk, a snack from a boutique grocer, or a shampoo that finally worked, people often struggle to track their preferences across shopping experiences.

When the creator of Palate Pilot approached me, they had a strong concept: a digital memory tool for personal taste—not a review site or shopping list, but something that helped people hold on to what they already love. What they needed was a partner to shape the idea into something real, memorable, and usable.

The challenge was to take that vision and turn it into an outward-facing brand, a clear product identity, and an intuitive experience—one that could meet users where they are, and integrate seamlessly into daily habits.

The result is a fully realized prototype that’s currently in testing—equipped with a strong brand identity, polished UI, and user-tested features that support real-life behaviors.

For the creator, having a name, story, and interface transformed the concept from an abstract idea into a tangible product. They now have a working system to test, pitch, and grow—complete with a clear narrative, visual language, and strategic foundation.

The app is already proving valuable to early testers, particularly neurodivergent users and busy professionals who appreciate the ability to quickly recall products they love—without relying on memory or trial and error.

What started as a simple idea—"I wish I could remember what I liked"—is now a branded, behaviorally driven tool designed to do exactly that.