Palate Pilot App: UX/UI Design

In a world of infinite options, remembering what you liked—and where you bought it—is harder than it should be. Whether it’s a specific oat milk, a snack from a boutique grocer, or a shampoo that finally worked, people often struggle to track their preferences across shopping experiences. Most existing solutions focus on shopping lists or brand reviews, but few offer a simple, user-friendly system for saving and revisiting the products that actually worked for you.

Palate Pilot was created to fill that gap: a digital memory tool for your taste. Not a review platform or a generic tracker—but a personal log of preferences that could be used across stores, moments, and moods.

The challenge was to build an experience that felt clean, helpful, and behaviorally aligned—turning everyday product decisions into an organized, accessible record.

I created the Palate Pilot brand from the ground up—starting with naming and visual identity, then moving into UX and interface design. The concept combined two core ideas: palate, representing personal taste, and pilot, suggesting navigation and support. The brand needed to feel smart but friendly—something users would trust to hold their preferences without overcomplicating the process.

The app was designed to let users quickly log products they enjoy—by photo, store, category, or tag—and then search, filter, or browse their past favorites. From food to beauty to niche finds, the experience needed to support both spontaneous and organized use.

Design elements were intentionally bright and energetic, using bold color blocks, playful iconography, and swipe-based interactions that kept the experience light. Microinteractions and visual cues supported memory recall, while flexible folder systems allowed for both casual logs and curated collections.

The final product was a joyful, behaviorally grounded interface for taste memory—something that supports smarter, easier decisions by helping users hold onto the things they already love.