From Acquisition to Activation

When Crescendo acquired PartnerHero in one of the most significant CX tech acquisitions to date, the opportunity to scale was enormous—but so was the communication risk.

PartnerHero was a well-established provider of outsourced customer experience services, known for its values-led approach and deep client relationships. Its customer base included both startups and enterprise clients—many of whom had come to view the PartnerHero team as an extension of their own.

Crescendo, a new AI-powered CX platform, now had to introduce itself not just as a new brand, but as the credible next step in that trusted service model. The challenge was twofold: retain loyalty from legacy clients while generating fresh demand among prospects—and do it all while translating a sophisticated platform shift into plain, compelling language.

This wasn’t just a rebrand. It was a moment of re-education, re-engagement, and relationship rebuilding.

The campaign successfully bridged the gap between old and new—preserving trust with PartnerHero’s existing clients while driving qualified demand for Crescendo’s reimagined platform.

The landing page became the campaign’s anchor, earning high engagement and low bounce rates from both legacy and net-new audiences. Messaging consistency across the funnel helped reduce confusion about the acquisition and positioned Crescendo as a strategic upgrade—not a cold replacement.

Most importantly, the campaign unlocked new momentum across sales and marketing:

• Sales teams used the landing page as a conversation tool with existing clients.
• Marketing gained a replicable framework for future product rollouts.
• The brand earned visibility and early traction in the crowded CX tech space—building credibility through clarity.

What could have been a moment of uncertainty became a launchpad for growth—thanks to a strategy built on empathy, messaging precision, and trust by design.