Crescendo x PartnerHero: Digital Platform Merger

When Crescendo acquired PartnerHero in one of the most significant CX tech acquisitions to date, the opportunity to scale was enormous—but so was the communication risk. PartnerHero was a well-established provider of outsourced customer experience services, known for its values-led approach and deep client relationships. Its customer base included startups and enterprise clients alike—many of whom had grown to rely on the PartnerHero team as an extension of their own.

Crescendo, a new AI-powered CX platform, now needed to introduce itself not just as a new brand, but as a credible evolution of that trusted service model. The campaign had to strike a balance: retaining loyalty from existing customers while generating interest from new prospects—all while explaining a sophisticated platform shift in plain terms.

This wasn’t just a rebrand. It was a moment of re-education, re-engagement, and relationship rebuilding.

I led the development of a full-funnel brand campaign to support Crescendo’s rollout—anchored by a strategic landing page experience and amplified through a multi-stage LinkedIn strategy. The campaign was designed to nurture both legacy PartnerHero users and net-new leads, guiding them through a cohesive narrative: what Crescendo is, what changed (and what didn’t), and why it matters now.

At the center of the campaign was a content-rich landing page that clearly explained the platform’s capabilities, AI enhancements, and vision—framed through the lens of continuity and trust. The page served as a bridge between brands, helping users transition without friction while providing actionable next steps.

To drive qualified traffic, I built a layered LinkedIn strategy aligned to the full decision funnel. Top-of-funnel ads introduced Crescendo as the next chapter of PartnerHero’s mission. Mid-funnel messaging focused on product value and use cases, while bottom-of-funnel retargeting deepened engagement and encouraged demo interest.

Each stage of the campaign was designed to anticipate user questions, reduce uncertainty, and create a clear path to adoption. The result was a seamless content journey that reinforced brand trust, generated high-intent traffic, and helped both audiences feel confident in what came next.